SMART – FORFOUR

SMART: KNOWN AS THE URBAN ICON WITH TWO SEATS. WHEN THE BRAND LAUNCHED A FOUR-SEATER IN ITS SECOND ATTEMPT IN 2015, WE USED THE IMAGE OF SMART TO LAUNCH THE NEW MODEL. OUR TV CAMPAIGN SHOWED THAT A SMART THAT SUDDENLY HAS TWO MORE SEATS CAN LEAD TO QUITE UNEXPECTED REACTIONS.

AGENCY: BBDO BERLIN