CRIVIT – SPORTSWEAR & EQUIPMENT

THE JOY OF MOVEMENT LIVES IN ALL OF US – TIME TO REDISCOVER IT.

TOGETHER WITH LIDL, WE’VE BROUGHT A NEW VISION TO LIFE: CRIVIT. MORE THAN JUST A SPORTS LABEL, IT’S A MOVEMENT BRAND BUILT ON INCLUSIVITY.

IT’S NOT ABOUT FASTER, HIGHER, STRONGER – BUT ABOUT FUN, WELL-BEING, AND MOTIVATION. WE SHAPED CRIVIT’S VOICE TO MAKE SPORTS ACCESSIBLE TO EVERYONE – REGARDLESS OF AGE, FITNESS LEVEL, OR BUDGET.

OUR COMPREHENSIVE LAUNCH CAMPAIGN INTRODUCES THIS NEW BRAND THROUGH REAL PEOPLE, REAL MOVEMENT, AND REAL EMOTIONS.

FIND YOUR MOVE. CRIVIT.

CREATIVE CONCEPT
COPY
AGENCY: OPTIMIST