SMART – RADICALLY OPEN

2016 THE NEW SMART FORTWO CABRIO WAS LAUNCHED. TO GIVE CONSUMERS A SENSE OF THE FREEDOM AND "RADICAL OPENNESS" FELT WHEN DRIVING THE NEW MODEL, WE DEVELOPED A TV CAMPAIGN THAT SHOWS HOW LIBERATING THIS FEELING CAN BE.

BOTH SPOTS WON SEVERAL AWARDS LIKE THE LONDON INTERNATIONAL AWARDS, THE ONE SHOW, THE EUROBEST EUROPEAN AWARDS OF CREATIVITY, NEW YORK FESTIVALS AND THE SPOTLIGHT AWARDS.

AGENCY: BBDO BERLIN